Management Philosophy

Guiding Philosophies and Corporate Principle

As we develop our consumer goods business for the global market, we will remain committed to our guiding philosophies of “the basis of business is built on trust” and to “be in tune with the changing business climate” along with our corporate principle to “contribute to a healthy and fruitful life for all.”

“The basis of business is built on trust.”

Nisshin Flour Milling founder Teiichiro Shoda said, “We must always remember that a business is connected to society. A company that works solely for its own benefit will not survive for very long. Trust is the foundation of all business.” The Nisshin Seifun Group’s strong devotion to fulfilling our social responsibility and generating sustainable growth is rooted in these words from the Company’s inception and remains in our DNA to this day. We will remain true to our founding spirit as we seek to continue growing as a global corporate group.

Primary Management Objective

The Nisshin Seifun Group’s primary management objective is to maximize its “long-term corporate value” based on the core concepts of “trust,” being “in tune with the changing climate,” and “contributing to a healthy and fruitful life for all.” We strive to develop and enhance our Group management structure, while focusing on allocating resources to those areas where we are currently highly competitive and where potential for growth exists.

Each company of the Group, in harmony with the basic corporate philosophy, will carry out business activities under the banner of “standing on its own and building strong alliances.” This means each company within the Group will conduct its business as an independent entity in the most appropriate way according to its individual business characteristics and market environment, and in so doing, create corporate alliances both inside and outside the Group to strengthen its competitive position.

At the same time, the Nisshin Seifun Group encourages internal innovation while upholding its commitment to social responsibility by complying with applicable laws and regulations, making food safety a priority, and working to protect the environment. Thereby, we seek to achieve maximum support from our stakeholders, comprised of customers, shareholders, employees, business partners, and society as a whole.

Basic Attitudes Towards Stakeholders

Corporate Code of Conduct and Employee Action Guidelines

Disseminating and Implementing the Corporate Code of Conduct and Employee Action Guidelines

Corporate Slogan

Delivering good health and reliability

Our slogan of “delivering good health and reliability" is based on the Nisshin Seifun Group's guiding philosophies and corporate principle. Each Group company develops and provides products and services centered on “health” and based on the “trust” we receive from our customers and stakeholders. Our slogan expresses our determination to deliver reliable, safe, and high-quality products and services to our customers.

Red Ribbon

The Nisshin Seifun Group has been using the red ribbon mark since 1983 as a symbol of happiness. The red ribbon represents our desire to provide happiness tied to the trust we have with our customers.